Service Minded

Debra Helwig on Marketing & Leadership in Professional Services

Archive for January, 2010

Out of Sight, Out of Mind

Posted by debrahelwig on January 13, 2010

Did you miss me?

No, really, did you?

Hurrah if you did (you make me blush)….but my bet is you’re so busy you never even noticed that I’d stopped posting to this blog for the last two months.

The stopping part wasn’t on purpose, mind you. A freakish set of health issues and work crises conspired to make every second of my available time disappear from November to now. But I’m grateful to say things are better, and I’m back on station to to share and discuss ideas with you.

SO – now you know where I’ve been, back to the question at hand.

Did you miss me?

The answer isn’t about my ego. It’s important because your reaction to my absence proves a point that’s applicable for your professional services career.

When you lose regular contact with the people you do business with, EVEN PEOPLE WHO LIKE AND CARE ABOUT YOU, you very well may drop out of their scope.

People like important clients. Referral sources. Heck, even good friends.

The old saw “Out of sight, out of mind” is a very real thing.

It’s not that people don’t care. They’re busy. According to studies, busier than ever before. And stressed to boot.

If we don’t make the effort to stay in touch, even (maybe especially) when we’re busy and overcome with crises, the likelihood is the important people in our lives won’t remember to either.

And when the moment arrives when it would be beneficial to reconnect….well, it’s awkward. Difficult. Easy to postpone. So we don’t.

And if we don’t – the potential for lost opportunities is infinite.

In my case, I’d have been much better off if I’d written a quick post every couple of weeks. Nothing earth-shattering, just a little placeholder note to the blogosphere to keep the connection open. For you, it might be sending a greeting card with a quick two-line note to a favorite client. A three word email (“Thinking of you!”) to a friend you haven’t talked with in a while. A forwarded article, or maybe a five minute phone call with a referral source you’ve neglected.

Even the smallest gesture can make a difference.

Sure, there are times when life happens. When we lose contact with important people. When we stop blogging, or emailing, or calling for real, honest reasons. And it’s hard to get started up again. Reconnecting is awkward. What do you say? How do you explain why you didn’t call or write or blog? It feels icky – at first. But, trust me, the benefits from the connections we reforge infinitely outweigh the discomfort of our avoidance.

For all you accountants out there, Busy Season is coming. Getting intentional now and making a firm commitment to stay in touch with the important people in your life and career, before your schedule swerves out of control, will go a long way toward keeping you TOP of mind, instead of OUT of mind, when April 15th rolls around.

As for me, watch this space. I’ll be hanging around here regularly from now on.

Photo by helgasms! (license).

Posted in Attitudes, Busy Season, Networking, Professional Services, Relationship Building | Tagged: , , , , , , , , , | 4 Comments »

 
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